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A Bit About Us

Nellie Bly first opened its doors in 1988 on Main Street in Jerome, AZ.

Ever since buying an $18 kaleidoscope at the Museum of Modern Art in New York City in 1969, we’ve been fascinated with the interesting optics and artistry of the kaleidoscope. Every scope is a unique treat for the senses, offering endless amounts of beautiful optical patterns that change with the flick of your wrist or turn of your fingers. We can't keep our hands off them...and neither can our customers!

We're proud of the fact that we feature more than 90 talented kaleidoscope artists from around the world, and we want to share them with you!

Our products are handcrafted by each artist,

Make amazing and unforgettable gifts,

And are all handled with care by our small business!


The World's Largest Gallery of Kaleidoscopes

Handmade, Unique, & Wonderful

Explore Some Staff Favorites

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